MBA sports marketing is a post graduate program designed to provide students with an understanding of the products and services applied in sports events and contemporary marketing principles. Basically, MBA sports marketing is a specialty of general marketing providing an in-depth knowledge in the sports industry.
Nowadays, sports marketing is one of the fastest growing industries. With an aim to provide students with a solid foundation in sport marketing, an MBA sports marketing program offers a comprehensive curriculum which combines both classroom and practical experience. The curriculum is approximately same to that of a general MBA curriculum, but the exception is that, additional subjects in marketing of sports are included. In addition to competitive and creative business tricks, the curriculum covers accounting, decision sciences, management, finance, and general marketing. Year long weekly sports programs and strategic planning projects are also included. Besides this, the sports marketing students can participate in internship programs and learn the economic aspects of sports marketing and law.
The program is specially designed for those students who are planning to enter the sports management positions in the private or public sectors. Many positions are waiting for these MBA sports marketing graduates in professional sports, education, recreation, and leisure fields. These professionals will be able to pursue careers in intercollegiate athletic departments, conferences, sports agencies, professional sport organizations, sport marketing firms and various other organizations. Some of the major functions of sports marketing professionals are planning and facilitating exchange of sports related properties and non-sports property items, creating opportunities to promote sports and sports-related activities, and handling of the business angles of sports. The program enables the students to efficiently manage a wide range of sport-related programs including amateur and professional sports, intercollegiate athletics, special-event management, and facility management.
There are a number of schools and universities offering specialized MBA programs in sports marketing. Most of them offer flexible time schedules for students, including full time regular course and evening classes. Throughout the year, these schools arrange sports events by coordinating fellow students, alumni and industry professionals.
By: Elizabeth Morgan